
Sponsored Google listing:
Here is a picture of a search for the key word fashion via Googles search
engine ( show
me)
As you will see the sponsored (paid for) listings are on the top and to the right hand side of the page.
Normally when you do a search you will see a list of websites, in the middle of the page, which are set aprt from the sponsored listnings. These websites have been designed to rank high in the search engiine for the search term entered. However, as this is not easy to achieve and is expensive most people opt for an advert using Googles Pay Per Click (PPC) program.
We can easily help you achive not only a top 10 ranking but a top 3 rank so that your advert and website URL are seen at the top of a search for your industry or genre.
We create a list of search terms that people are actually searching for and match your websites page to a Google advert.
For example, a customer searches for a leather motorbike jacket, your webpage should have the search term in it as well as the advert on Google. The maximum amount you want to bid for keywords is set, let's say £0.50p, the list of keywords is created and Google will then show your website if your bid is the highest.
This is all done automatically in the background, all the customer sees is a sponsored website listing, set to display in any location you require and within the time slots you wish.
So each time a visitor clicks on your PPC advert your account is debited by the cost of the click, which can be from 1p to any higher figure, depending on the competition and how badly they want those keywords.
The trick is to find your keyword niche and to match the keywords on your website to your advert in order to keep your costs per click as low as possible.
You can specify the total amount you want to pay per day, this could be £5 and you would never pay more than this.
Adverts can be paused at any time or deleted they can also be rotated, Google allows you to create multiple adverts and these are automatically rotated throughout a 24 hour period.